With the vision to become the leading Catholic activist group, Resistance approached Douglas Design House to create a new website and brand identity to help it fulfill it's mission.
Established in 2015, Resistance seeks to activate the Catholic laity to protest civil/ecclesial abuses against Catholics.
Douglas Design House worked on the overall brand strategy and direction, including tone of voice, messaging, advertising, and website. By championing a more rugged approach, Douglas Design House enables Resistance to bring a more exciting and inspiring message to their audience.
Douglas Design House built a membership login site so "recruits" could be vetted to ensure they are a good fit for the brand. A distinctive graphic language inspired by HUD was created to "lock down" the membership dashboard.
A shield logo was conceived because it was both appropriate and scaleable. It gave the brand the opportunity to communicate the notion of spiritual warfare.
Under the direction of Douglas Design House, Resistance has seen a six fold increase in membership.
Logo: Douglas Design House
Brand Identity: Douglas Design House
Digital Media: Douglas Design House
Website Design: Douglas Design House